http://www.jumpingfox.com a site about editorial design. Sun, 12 Sep 2010 12:34:52 +0000 en hourly 1 http://wordpress.org/?v=3.0.3 http://www.jumpingfox.com/2009/08/the-real-thing/ http://www.jumpingfox.com/2009/08/the-real-thing/#comments Wed, 19 Aug 2009 14:04:40 +0000 Simon Wright http://www.jumpingfox.com/?p=305 After the comparison of logo evolutions of Coca-Cola and Pepsi, Businessweek’s profile on Coke’s ‘Creative Excellence’ department makes interesting reading, particularly where it covers the internal battles of their startlingly simple packaging redesign. They seem to be sticking with the simple packaging too: witness their summer-themed cans.

]]> http://www.jumpingfox.com/2009/08/the-real-thing/feed/ 0