An interesting take on skimming and browsing behaviours online, the Times Skimmer is now live on the main New York Times website. In the final release they’ve added the typeface Cheltenham—familiar to readers of their print edition—to the app using Typekit along with sponsorship from Blackberry, adding the commercial aspect noticeably absent in the test version I wrote about earlier. It’s a polished evolution of the idea, very well executed.
“Great design is serious (not solemn),” says Paula Scher, a New York based partner at design firm Pentagram. She argues that you do your best work when you’re having fun, exploring and not pressured by expectations.
I find the key is finding somewhere in between: creative work needs a combination of space and freedom but also a clear problem to solve.
Need more Paula Scher? Hillman Curtis has a video discussing type as image that’s also worth watching.
Read a deconstruction of the relaunched CNN site. The new site sports new index pages, story pages and a strong focus on ‘popularity’ with the News Pulse section.
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